Meet the 2014 CCFDR Team of Professionals

2014 Cave Creek Fiesta Days Rodeo Contract Personnel



Please welcome the new generation of Cervi’s – Binion, Chase & Scotty – the owners and operators of Cervi Brothers Rodeo Co.  The CBR company is not only bringing their World Champion bucking horses and bulls, but also a vast amount of energy and experience to the Cave Creek Fiesta Days Rodeo in 2014 and 2015!

BINION CERVI is a 29-year old out of Stoneham, CO who is extremely well versed in all things rodeo.  He has performed trick riding for President George Bush Sr and other world leaders.  He manages the breeding program for the Cervi Rodeo Company and raises 90 to 100 head of horses annually that adds to the 700+ head of bucking horses and bulls in the Cervi herd.  Binion is the front end of communication between CCR and the rodeo committees that hire them as well.  Add in all the travel from rodeo to rodeo and this remarkable man still manages to keep up the fast paced, high quality rodeos that make the Cervi Championship Rodeo who & what they are today.

CHASE CERVI is Binion’s younger brother [28] and is easily considered one of the top pick-up men in the PRCA as evidenced by his 2010 WNFR selection by Champion Cowboys. Chase is the head of the breeding program for CCR’s bucking bulls and also supervises the stock and crew at each rodeo.  When Chase Cervi is not on the road going to one of the 150 annual productions, he can be found at the Roggen, CO ranch watching his cow/calf operation closely.

SCOTTY CERVI is the 32-year old cousin of Binion and Chase and CCR’s top flankman for the two Cervi outfits.  Scotty has learned the mannerisms of each and every of the 700+ bucking horses and bulls and applies his special touch while flanking, sorting, feeding and loading these animals.  His extensive knowledge of the stock allows him to get the most out of each animal which makes him extremely valuable to the business and to the cowboys who compete on the Cervi livestock.


Mr. ANDY SEILER- 2014 PRCA Rodeo Announcer

Annoucer Andy photo

The 2014 CCFDR is thrilled to welcome PRCA Rodeo Announcer Andy Seiler.  Andy brings his extensive knowledge of the sport of rodeo from both announcing and competing.  Combine his passion and love for the sport of rodeo with his broadcast journalism degree and our rodeo benefits greatly from his winning combination.

Seiler has announced all over the country in the Professional Rodeo Cowboys Association (PRCA) and has been called “an up-and-coming voice for professional rodeo,” by Boyd Polhamus.  He announces on horseback which will be an exciting production change for all CCFDR fans.  Welcome to Cave Creek Andy!


Ms SUNNI DEB BACKSTROM of Congress, AZ is our Official Rodeo Secretary.  Sunni was born and raised in Missoula, MT and has been around rodeo her entire life.  Her mother Ellen was the first woman to be inducted into the Pro Rodeo Hall of Fame and the only female to serve on the PRCA Board of Directors.  Sunni’s father Marty competed professionally on broncs and bulls, worked as Arena Director and as a rodeo Scoreboard Operator.  Sunni has worked for Reg Kesler Rodeo, Flying U Rodeo, Mesquite Rodeo and Cervi Rodeo over the past 32 years.

Here are a few of Sunni’s achievements throughout her rodeo career:

Ten-time Pro Rodeo Secretary of the Year; Ten-time National Finals Rodeo Secretary; Three-time Assistant NFR Secretary; Three-time NFR Timer; One-time NFR Office Manager; Five years as Assistant to NFR Rodeo Manager, Shawn Davis; Rodeo Secretary at the College National Finals since 1989.

TIMERS:  Sherry Rice Gibson & Jackie Higlin

JUDGES: Mike Jone & Steve Yoast

2014 & 2015 SOUND DIRECTOR:

Cave Creek Fiesta Days welcomes back Mr Josh “Hambone” Hilton of Rockstar Productions.  Josh Hilton hails from a small town in southwest Iowa known as Sidney. Growing up a cowboy in a town known as “Rodeo Town USA” it is easy to see where he grew his passion for the sport of rodeo.  Josh learned early on that his roping talent wasn’t going to cut it in the big leagues so he started looking into other aspects of the business.  Having always had a knack for entertaining, he found a natural progression into production.

His first opportunity came as a part of the production team at the Tour Finale in Omaha, and from there, onto the Finale in Dallas, Texas. Those experiences really put the taste in his mouth for production.  In 2005, Josh got a call that changed his life—Mike Cervi offered him a music production job with Cervi Championship Rodeo Co.  Josh immediately started working their smaller rodeos.  During this time he was fortunate to observe and study under the best in the business.

Josh’s natural ability to entertain was really continuing to grow when he got the call from National Western in Denver to head up their music production. “That was my big break….it just took off from there!” he recalls.  Since then Josh has been blessed to be a part of some of America and Canada’s biggest and best rodeos.  He looks forward to every rodeo, big or small, as a chance to do his best work and make each production better than the last.



Mr Luke Kraut - PRCA Bull Fighter

Photo courtesy of Andy Gregory

Luke Kraut is a ranch raised native of Queensland, Australia.  He moved to the United States to follow and fulfill his rodeo dreams.  Luke rode bulls professionally for seven years, where he successfully competed in the Turquoise Circuit Finals five times, PBR Copenhagen Finals once and qualified for the IFR in the only year he was a member as a bull rider.  As he was riding bulls, he saw that there was a great need for quality Cowboy Protection.  Styling himself after some of the greatest bullfighters, he has fought bulls in all the Associations he has been a member of and has been voted in as a Turquoise Circuit Finals Bullfighter five different times including the 2012 TCF.

Luke Kraut’s rodeo resume is long and proud: Bullfighter, bull rider, farrier, owner and breeder of K4 Bucking Bulls, sub-contractor, producer of bull riding events & instructor of bull riding schools and rodeo announcer.  Luke has held memberships in the IPRA, PRCA and PBR.

Mr ETHAN McDONALD - 2014 PRCA Bull Fighter

Ethan Bullfighter

This 25-year old professinal Bull Fighter is from Abilene, KS and has been around rodeo his entire life.  Ethan has competed in Bull Riding and has been fighting bulls for the past eight years.  When he is not on the road working as a Bull Fighter, Ethan helps his family with the bucking bulls they raise and also works in the family business [Rawhide Portable Corrals] by selling livestock equipment.





Mr WILL O’CONNELL – 2012 PRCA Bull Fighter & 2013, 2014 Pick-up Man

Photo courtesy of Marty Welter /

Will O’Connell is a 26-year old professional Bull Fighter from Zwingle, Iowa.  He has been a PRCA member since 2005 (Saddle Bronc & Bull Riding) and in 2007 he became a PRCA Bull Fighter.  Here are just a few of Will’s achievements thus far in his rodeo career:

2x Great Lakes Circuit Finals Bull Fighter 2010, 2011; First Frontier Circuit Average Champion Bull Rider & Top 8 at the Dodge National Circuit Finals 2006; Bullfighter at the World’s Toughest Bulls & Broncs Finals 2008; and he fights bulls at the Snake River Stampede, NPRA Finals and South Dakota 4-H Finals

Will attended college on a full rodeo scholarship after being a four-time qualifier to the National HS Finals Rodeo in both Saddle Bronc and Bull Riding.  When he is not on the road fighting bulls, Will enjoys hunting and breaking / raising colts.


Mr. JUSTIN C. RUMFORD – PRCA Barrleman, 2012& 2013 PRCA Clown of the Year and 2013 Coors Man in the Can Recipient

Justin Rumford 2012 Award

PRCA Photo (c) 2012 / Westfall Photo

















This 3rd generation rodeo cowboy out of Ponca City, Oklahoma has been in the PRCA since 1999 as a contestant, a pick-up man and now a Pro Rodeo Entertainer.  By growing up in the rodeo business [Rumford Rodeo Company, established in the 1950's] and by working for the last twelve years for stock contractors, Justin knows exactly what it takes to make a great production.  Combine that knowledge with his original acts and quick wit and you have the perfect recipe for the perfect Barrelman!

What a year 2013 has been for our Barrelman, Justin Rumford… CONGRATULATIONS!!!

1) the triplets – Lola, Livi & Bandy who will make their 1st rodeo appearance at the 2014 CCFDR

2) PRCA 2013 CLOWN OF THE YEAR (2nd year in a row!)


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