Meet the 2015 CCFDR Team of Professionals

2015 Cave Creek Fiesta Days Rodeo Contract Personnel and Performers


CERVI BROTHERS RODEO CO. (2012, 2013, 2014 & 2015)

Please welcome the Cervi’s – Binion, Chase & Scotty – the owners and operators of Cervi Brothers Rodeo Co.  The CBR company is not only bringing their World Champion bucking horses and bulls, but also a vast amount of energy and experience to the Cave Creek Fiesta Days Rodeo in 2014 and 2015!

BINION CERVI is a 29-year old out of Stoneham, CO who is extremely well versed in all things rodeo.  He has performed trick riding for President George Bush Sr and other world leaders.  He manages the breeding program for the Cervi Rodeo Company and raises 90 to 100 head of horses annually that adds to the 700+ head of bucking horses and bulls in the Cervi herd.  Binion is the front end of communication between CCR and the rodeo committees that hire them as well.  Add in all the travel from rodeo to rodeo and this remarkable man still manages to keep up the fast paced, high quality rodeos that make the Cervi Championship Rodeo who & what they are today.

CHASE CERVI is Binion’s younger brother [28] and is easily considered one of the top pick-up men in the PRCA as evidenced by his 2010 & 2014 WNFR selection by Champion Cowboys. Chase is the head of the breeding program for CCR’s bucking bulls and also supervises the stock and crew at each rodeo.  When Chase Cervi is not on the road going to one of the 150 annual productions, he can be found at the Roggen, CO ranch watching his cow/calf operation closely.

SCOTTY CERVI is the 32-year old cousin of Binion and Chase and CCR’s top flankman for the Cervi outfit.  Scotty has learned the mannerisms of each and every of the 700+ bucking horses and bulls and applies his special touch while flanking, sorting, feeding and loading these animals.  His extensive knowledge of the stock allows him to get the most out of each animal which makes him extremely valuable to the business and to the cowboys who compete on the Cervi livestock.


Mr. ANDY SEILER- 2014 & 2015 PRCA Rodeo Announcer

Annoucer Andy photo

We are excited to welcome back PRCA Rodeo Announcer Andy Seiler.  Andy brings his extensive knowledge of the sport of rodeo from both announcing and competing.  Combine his passion and love for the sport of rodeo with his broadcast journalism degree and our rodeo benefits greatly from his winning combination.

Seiler has announced all over the country in the Professional Rodeo Cowboys Association (PRCA) and has been called “an up-and-coming voice for professional rodeo,” by Boyd Polhamus.  He announces on horseback which will be an exciting production change for all CCFDR fans.  Welcome back to Cave Creek Andy!


Ms SUNNI DEB BACKSTROM of Congress, AZ is our Official Rodeo Secretary.  Sunni was born and raised in Missoula, MT and has been around rodeo her entire life.  Her mother Ellen was the first woman to be inducted into the Pro Rodeo Hall of Fame and the only female to serve on the PRCA Board of Directors.  Sunni’s father Marty competed professionally on broncs and bulls, worked as Arena Director and as a rodeo Scoreboard Operator.  Sunni has worked for Reg Kesler Rodeo, Flying U Rodeo, Mesquite Rodeo and Cervi Rodeo over the past 32 years.

Here are a few of Sunni’s achievements throughout her rodeo career:

Ten-time Pro Rodeo Secretary of the Year; Twelve-time National Finals Rodeo Secretary; Three-time Assistant NFR Secretary; Three-time NFR Timer; One-time NFR Office Manager; Five years as Assistant to NFR Rodeo Manager, Shawn Davis; Rodeo Secretary at the College National Finals since 1989.

TIMERS:  Sherry Rice Gibson & Jackie Higlin

JUDGES: Mike Jone & Steve Yoast

2012, 2013, 2014 & 2015 SOUND DIRECTOR:

Cave Creek Fiesta Days welcomes back Mr Josh “Hambone” Hilton of Rockstar Productions.  Josh Hilton hails from a small town in southwest Iowa known as Sidney. Growing up a cowboy in a town known as “Rodeo Town USA” it is easy to see where he grew his passion for the sport of rodeo.  Josh learned early on that his roping talent wasn’t going to cut it in the big leagues so he started looking into other aspects of the business.  Having always had a knack for entertaining, he found a natural progression into production.

His first opportunity came as a part of the production team at the Tour Finale in Omaha, and from there, onto the Finale in Dallas, Texas. Those experiences really put the taste in his mouth for production.  In 2005, Josh got a call that changed his life—Mike Cervi offered him a music production job with Cervi Championship Rodeo Co.  Josh immediately started working their smaller rodeos.  During this time he was fortunate to observe and study under the best in the business.

Josh’s natural ability to entertain was really continuing to grow when he got the call from National Western in Denver to head up their music production. “That was my big break….it just took off from there!” he recalls.  Since then Josh has been blessed to be a part of some of America and Canada’s biggest and best rodeos.  He looks forward to every rodeo, big or small, as a chance to do his best work and make each production better than the last.


Mr. LEON COFFE - PRCA Barrleman


World-famous Rodeo Clown, Leon Coffee has a list of accomplishments that continues to grow. A United States Army veteran, bullfighter, and “man in the can,” the lifetime gold card member of the Professional Rodeo Cowboys Association (PRCA, 1973) has TV, rodeo commentary, documentaries, color commentaries, commercials, and even movies (including 8 Seconds, My Heroes Have Always Been Cowboys and Jericho) to his credit. He has been featured in print and on the covers of many leading newspapers and magazines. He has worked the National Finals Rodeo in four different decades, two different centuries, and two different millenniums with his familiar green hat and happy face.

Coffee has delighted crowds and helped protect cowboys for over 30 years. He has repeatedly been selected as a barrelman and bullfighter for the Professional Rodeo Cowboys Association (PRCA) and the National Finals Rodeo (NFR) in Las Vegas, NV. Leon Coffee was named PRCA Clown of the Year in 1983 and has continued to be honored for his humor by being one of the top three candidates for Clown of the Year from 1984-2001. In February 2004, Leon was inducted into the Texas Rodeo Cowboy Hall of Fame in Belton, Texas, for his more than thirty (30) years of service to the rodeo industry.

We are excited to welcome this rodeo legend to Cave Creek in 2015!


LUKE KRAUT2Mr Luke Kraut - PRCA Bull Fighter

Luke Kraut is a ranch raised native of Queensland, Australia.  He moved to the United States to follow and fulfill his rodeo dreams.  Luke rode bulls professionally for seven years, where he successfully competed in the Turquoise Circuit Finals five times, PBR Copenhagen Finals once and qualified for the IFR in the only year he was a member as a bull rider.  As he was riding bulls, he saw that there was a great need for quality Cowboy Protection.  Styling himself after some of the greatest bullfighters, he has fought bulls in all the Associations he has been a member of and has been voted in as a Turquoise Circuit Finals Bullfighter five different times including the 2012 TCF.

Luke Kraut’s rodeo resume includes: Bullfighter, bull rider, farrier, owner – K4 Bucking Bulls, producer of bull riding events & instructor of bull riding schools.  Luke has held memberships with IPRA, PRCA and PBR.

Jake King Bullfighter  Mr Jake King, PRCA Bullfighter

We welcome Jake King from New Waverly, TX to the 2015 Fiesta Days as one of our professional bullfighters.  Jake has been around rodeo his whole life and has found his calling in Bull Fighting.  He watched his Dad ride bulls in the PRCA and his Mom rode for the “Catalina Cowgirls” – a professional drill team.  Jake started at a young age riding calves and steers and Jr bulls.  He also competed in bulldogging and team roping.   Jake woud help his Dad, a Stock Contractor, with the rodeo shows they put on and all it took was one afternoon when a bullfighter didn’t show, Jake filled in and discovered his true passion in bull fighting.  He never looked back and has focused solely on his bullfighting career from that day on.  Mr King has worked for almost every major PRCA Stock Contractor and keeps a very full schedule on the road.  We’re excited to see him put his Cowboy Lifesaving skills to work this year in Cave Creek, AZ.


Friday, March 27 – Rocco Wachman

Rocco Wachman

Saturday, March 28 – Mary Hoffman







Sunday, March 29 – Tsgt Marquia Giles (with the Luke AFB Honor Guard presenting the colors)

SS Giles











Cowgirls Historical Foundation, Tempe, AZ

Whitney Carter


Comments are closed.